The Sponsor Map
Sort the people who know your work, spot where the advocacy is thin or concentrated, and choose one honest next conversation.
This map won't tell you whether you're safe. It will tell you whether you've mistaken a warm contact for an advocate.
Maya's Sponsor Map
Maya had one real sponsor: her VP of Product, who had seen her catch a pricing error in his board deck. Useful evidence, real standing, and one obvious problem—it was all inside Product.
Diana, the SVP of Sales, had cross-divisional reach but stale evidence. Maya's move wasn't to ask Diana for sponsorship. It was to give Diana fresh, useful work to see, then have an honest conversation about it.
Don't be weird about it
Don't mine people for gossip or manufacture executive proximity. Showing up at a leader's gym, lunch spot, and parking level is not relationship-building. It is how you become the subject of a security briefing.
Build the relationship through useful work. If every interaction points back to what you want, the other person will understand the transaction before you finish the sentence.