The Independence Evidence Dossier

Required proof: A named economic buyer, confirmed problem and consequence, authority, timing, and a defined next commercial commitment.

Failure condition: Demand rests on encouragement, inferred problems, or conversations without a defined next commitment.

Next test: Interview buyers until problem, consequence, authority, timing, and a commercial discussion or explicit commitment are documented.

Required proof: A scoped offer, acceptance boundary, supportable price inputs, collection timing, and committed, evidence, and downside models.

Failure condition: Price is built backward from desired income or ignores cost, collection, acquisition, administration, risk, or capacity.

Next test: Calculate unit economics for one engagement and verify the minimum viable price.

Required proof: At least one named path with activity, qualified-buyer response, commercial result, time, and cost.

Failure condition: Acquisition depends on one unnamed future miracle or counts visibility as buyer access.

Next test: Run one bounded experiment with one buyer segment, one problem, one offer, and no more than two acquisition paths.

Required proof: A dated household-and-business cash schedule, protected household floor, and review date using collected cash rather than proposed revenue.

Failure condition: Pipeline revenue enters household runway before collection, or the model ignores payment timing.

Next test: Build a downside cash case with delayed start, lost prospects, scope change, slow collection, and extra acquisition time.

Required proof: Deliverables, information, responsibilities, hours, dependencies, acceptance, change control, and schedule-collision capacity.

Failure condition: Price and schedule assume perfect client behavior or undefined support.

Next test: Write the scope boundary and test a delayed-data and schedule-collision week.

Required proof: Current governing sources, applicable obligations, named qualified reviewers, required actions, and complete-before dates.

Failure condition: A legal, tax, insurance, licensing, contract, or information-risk question is unresolved when action depends on it.

Next test: Assign each applicable risk to a current source and qualified reviewer with a complete-before date.

Required proof: Largest client, referral, platform, industry, contract, and decision-maker dependencies plus written exit conditions and review dates.

Failure condition: One dependency is presented as diversification without disclosure.

Next test: Remove or delay the largest dependency and recalculate cash, capacity, and review date.